B2B Reads: AI in Sales, Show Customers You Care, TikTok for Recruitment, Reduce Tech Bloat and More


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Love is in the air:  How to Show Your Customers That You Care By Juliane Waack
Many companies agree that customer centricity is key to be successful. However, if customers don’t feel the love, they’re more likely to jump ship.

The Power of AI in Sales & 5 Ways You Can Use It By Toloupe Alabi
If you’re looking to level up your sale team’s performance, turn to artificial intelligence.  Although only 37% of all sales organizations currently use AI I sales processes, more than half of high-performing sales organizations leverage AI.

5 Ways TikTok Can Enhance Your Recruitment Strategy By David Morneau
At first glance, TikTok may appear to be a platform for aimless scrolling and sharing funny clips. But a closer look at the platform reveals a type of creativity that you rarely see on other social media.

Salesforce call logging: Steps to (easily) track sales calls By Jonathan Costet
Your growth — and ability to predict that growth — hinges on getting real-time numbers via Salesforce call logging.  Read on for a refresher course on how to nab great data every day. New tasks, old tasks. All of it.

10 Effective Tips for Persuading Others, According to a Behavioral Scientist By J.C. McKissen
How can you persuade someone? Steve Martin, the faculty director of behavioral science at Columbia University’s School of Business, explains what works best, according to the re…

Tools? Here Are 4 Steps To Reduce Tech Bloat By Valerie Creque
Finding the right multifunction tool is only part of the equation. You also need to stay on top of your sales tech stack to prevent future bloat. Two-thirds of sales reps are overwhelmed by a plethora of tools, but moving to an all-in-one tool can save the day.

23 Best Sales Automation Tools to Streamline Your Process in 2023 By Steli Efti
Read to learn what sales automation tools are, how they can benefit time-strapped sales reps like you, and how to choose the right apps for your organization. Then we’ll share top picks for sales automation platforms.

5 Proven Outbound Sales Call Script Samples You Should Copy By Anthony Iannarino
Five of Anthony’s best outbound sales call script samples you can copy, practice, and make your own to crush your sales targets.

How to Stand Out from the Competition By Colleen Francis
If you want to stand out from the competition, it’s important to create an apples-to-oranges comparison. Here’s what I mean (this will lead to more wins).


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